Our Founder

Cathy O'Brien, the Chief Executive Officer of AAM Brand Management Group, is a strategic marketing and communications professional with over 25 years of global brand-building experience. She honed her considerable skills in the ultra-competitive and continually-changing entertainment and beauty industries. She has spent her entire professional career as an integral part of top companies' executive teams - responsible for building businesses as well as identifying and launching emerging talent to worldwide success.

Prior to launching AAM, Cathy held senior positions at prominent companies such as Estée Lauder, where she was the Global Vice President in charge of building the Jo Malone business and held global marketing and communications roles with Tommy Hilfiger, Prescriptives, La Mer and Kate Spade; at BMG where she was the Head of the International Division reporting to Clive Davis, responsible for all Arista, La Face and Bad Boy businesses outside of the US; and at Sony Music and Capitol Records in senior marketing and creative roles.

Seeing the potential of turning personalities into global brands, and the connection between creating non-traditional modes of awareness that translated into clear-cut results, Ms. OBrien founded AAM Brand Management Group. AAM is a full-service organization providing a wide range of brand building capabilities on the forefront of today's ever evolving technology, distribution, social media and consumer shopping landscape. AAM's brands appeal to a global base and include well recognized names such as LVMH: Guerlain, Givenchy, Acqua di Parma, Marcia Kilgore and Fit Flop, Hermes Fragrances, Juice Press, Penhaligon’s London, Marimekko, Jemma Kidd Makeup School, Dr Amy Wechsler, and the Kellwood Company.

These businesses and personalities come from a variety of industries including beauty, fashion, health and wellness, entertainment, luxury, lifestyle, nutrition and more. Whether a short-term project or assuming a departmental role within an organization, AAM devises a thorough strategy that incorporates marketing, branding, public relations, research, Internet strategy, advertising and/or consulting.

AAM is comprised of a strong team with deep experience building brands in the beauty, entertainment, fashion, health and nutrition, sports and lifestyle industries. The team's personal and passionate commitment to each project ensures impeccable execution.

Cathy has a degree from the Harvard Business School and a B.A. from the University of Vermont. She attended L'École des Études Politiques de la France in Paris and The Kent School in Connecticut.


  • Harvard University
  • University of Vermont
  • The Kent School

Work Experience

  • Esteé Lauder
  • La Mer
  • Jo Malone
  • Tommy Hilfiger
  • Condé Nast
  • Vogue
  • Arista Records
  • Columbia Records
  • Capitol Records
  • Sony BMG