A marriage of sophistication and sexiness.
AAM developed and implemented a brand-growth and exposure building strategy that incorporated a marketing and communications platform for this leading lingerie and sleepwear brand. Our plan led to a loyal support base across target groups of consumers, celebrity and media. We conceptualized and executed dynamic viral campaigns and consumer events to connect with the brand demographic on a personal level. AAM developed and leveraged high-profile partnership alignments and sampling programs which resulted in a pool of prominent devotees. We implemented a results-driven public relations campaign that garnered substantial and consistent media coverage through a series of press events, unique product presentations and attention-grabbing brand alliances.