Case Studies

Marimekko

Where style meets function.

AAM managed the official entrée of the publicly-traded Finnish company into the US marketplace. As the North American communications team, we developed and executed a marketing, public relations and social media strategy on a national level and in multiple, key regions throughout the country. We consulted on retail distribution and partnership planning during a period of rapid growth throughout year one. AAM supported all store openings, drove brand alignments to build exposure and helped produce national consumer, VIP and media events. We built a strong celebrity relations program and a thriving social media platform. AAM drives all categories of media which has resulted in extensive coverage in national print publications, on broadcast programs and across online networks.

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