Case Studies

Jemma Kidd

From the UK to the US.

AAM was chosen by the UK-based Jemma Kidd makeup and education brand to break into the US marketplace. We developed a short and long term business strategy and built the brand's presence in North America from the beginning stages. AAM initiated the sales operation, worked with the sales team and national retail partners to ensure a seamless entrée into the country and executed a broad-scope communications plan. We helped build the profile of Jemma personally, as a renowned makeup artist and style icon, and her eponymous brand as an award-winning, ever-evolving front-runner in the industry. AAM facilitated the foundation of a loyal celebrity and industry influencer following, a celebrity makeup artist relations program and an ongoing presence in the media; all of which we continue to drive.


AAM has been instrumental in the development and expansion of the Jemma Kidd Brand and continues to deliver solid strategic planning, savvy marketing execution and exceptional media placement for all elements of the Jemma Kidd business. We wouldn't be where we are as a company at this point without the partnership of AAM.

— Grace Fodor, President, Jemma Kidd Makeup School