Case Studies


Tasteful Awareness.

AAM introduced this new brand to the beverage marketplace and forged its positioning for longevity. We conceptualized and executed a successful positioning plan to grow awareness of the brand as a new contender that had the potential to be a market leader. AAM facilitated awareness-building marketing programs and brand partnerships; and successfully leveraged corporate alignments. We implemented a creative marketing and public relations campaign that resulted in visibility of both the brand and its founder in food and beverage media but also across several other media genres including health, lifestyle, mothering, fashion and celebrity.