AAM Brand Management Group

We build great brands.

AAM Brand Management Group is a strategic marketing and communications firm with deep experience in effectively building brands that target women.

  • Marimekko

    Where function meets style.

    As the North American communications team, we developed and executed a marketing, public relations and social media strategy on a national level and in multiple, key regions throughout the country.

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  • Jemma Kidd

    From the UK to the US.

    AAM was chosen by the UK-based Jemma Kidd makeup and education brand to break into the US marketplace. We developed a short and long term business strategy and built the brand's presence in North America from the beginning stages.

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  • Dr. Amy Wechsler

    Unmatched dermatology.

    We have worked with Dr. Amy Wechsler since the start of her practice. Serving as the business management team and driving the partnership, marketing and communications platforms, AAM helped establish her as a globally-recognized leader in the beauty and wellness industries with distinctive positioning.

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  • Hint

    Tasteful Awareness.

    AAM helped introduce this new beverage brand to the marketplace upon launch.

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  • OnGossamer

    A marriage of sophistication
    and sexiness.

    AAM developed and implemented a brand-growth and exposure building strategy that incorporated a marketing and communications platform for this leading lingerie and sleepwear brand.

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  • Fitflop

    Footwear revolutionized.

    Upon launch, AAM conceptualized and executed a multi-faceted strategy encompassing US market positioning, marketing and communications for this global footwear brand.

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Our Process

Our four-step process has worked for brands, products, services and personalities whether they are up-and-coming or established:

  1. We Analyze.

    We study business goals, target audience, market potential, positioning, challenges and current programs until we understand where a Brand is.

  2. We Strategize.

    We brainstorm, question, analyze and strategize to devise a comprehensive program that meets your needs and helps realize full business potential.

  3. We Execute.

    Our strategic knowledge and capable team can execute for a business all of these services.

  4. We Deliver Results.

    We deliver powerful strategies, category leadership, influential media placements, new distribution channels and positive changes in consumer perception.

Services

Our vast range of capabilities and allegiance to innovation allow us to tailor and execute programs suited to specific business goals. AAM specializes in two distinct areas:

  1. Strategic
    Brand
    Planning

    • Strategic Consulting
    • Business Advisement
    • Distribution Advisement
    • Internet Strategy
    • Social Media Strategy

  2. Marketing & Communications Execution

    • Advertising
    • Celebrity/VIP Relations
    • Collateral and Web Design Management
    • Creative Design
    • Event Production and Marketing
    • Guerilla/Influencer Marketing
    • Marketing
    • Media Training
    • Personality Management
    • Public Relations
    • Research
    • Sponsorship/Partnership identification, evaluation, execution
    • Social Media Execution
    • Targeting the female market

Our Clients

    1. Marimekko
    2. Strategy, Marketing, Communications
    1. OnGossamer
    2. Strategy, Marketing, Communications
    1. mark (AVON)
    2. Strategy, Marketing and Global Alliances
    1. Jemma Kidd
    2. Strategy, Marketing, Sales Support, Communications
    1. Fitflop
    2. Strategy, Marketing, Communications
    1. Betsey Johnson Intimates
    2. Marketing and Communications
    1. Amy Wechsler
    2. Business Manager, Marketing, Communications
    1. Cardio Care
    2. Strategy, Creative Direction, Marketing, Communications
    1. Skinny Water
    2. Srategy, Marketing, Communications
    1. Carole Hochman
    2. Strategy, Marketing, Communications
    1. Cece Toppings
    2. Marketing, Sales Support, Communications
    1. Crabtree and Evelyn
    2. Strategy, Marketing
    1. Earthsmart
    2. Strategy, Communications
    1. Gold Parent Coaching
    2. Strategy, Communications
    1. GoodTrueBeautiful
    2. Strategy, Marketing, Creative Support, Sales Support, Communications
    1. Hermés
    2. Communications
    1. Hint
    2. Marketing, Communications
    1. Little Raggio
    2. Marketing, Communications
    1. Mama Mio
    2. Strategy and Marketing
    1. LVMH
    2. Strategy, Business Analysis, Marketing, Communications
    1. March of Dimes
    2. Strategy, Communications
    1. Mitchell Yass
    2. Strategy, Creative Support, Communications
    1. MomAgenda
    2. Strategy, Marketing, Communications
    1. Steamcream
    2. Sales Support, Marketing, Communications
    1. Wish
    2. Strategy, Marketing, Creative Support, Communications
    1. Colleen Mullaney
    2. Strategy, Marketing, Communications
    1. Methven
    2. Strategy, Marketing, Sales Support, Communications

Our Experience

The team at AAM brings a wealth of Strategy, Branding, Marketing and Communications experience to you from our collective past.

Companies we have worked for:

  • Aveda
  • Conde Nast Publications
  • Dan Klores
  • EMI
  • Estee Lauder
  • Karl Lagerfeld
  • Lippe Taylor
  • Meredith Corporations
  • Merrill Lynch
  • Siren PR
  • Sony/BMG
  • Studio NB
  • There Media
  • Time Warner
  • US Senate/IRI
  • Viacom
  • Vogue

Brands we have worked with:

  • Jo Malone
  • Tommy Hilfiger
  • Creme de la Mer
  • Kate Spade
  • Prescriptives
  • Aramis
  • Lab Series
  • Puffy Combs
  • LA Reid/LaFace Records
  • Tina Turner
  • Toni Braxton
  • Usher
  • Notorious BIG
  • Sarah McLachlan
  • Carly Simon
  • Patti Smith
  • Whitney Houston
  • Nicole Miller
  • Tracy Feith
  • XOXO
  • JC Penney
  • Burberry
  • Marie Claire
  • Parfums Givenchy
  • Kooba
  • Imitation of Christ
  • Colette Malouf
  • Warren Tricomi
  • Cynthia Rowley
  • Kenzo
  • Kanebo
  • Lotus New York
  • Beauty.com
  • Buddhist Punk
  • Moby
  • Teany Restaurant and Teas
  • Dernier Cri
  • Mara Hoffman
  • Benjamin Cho
  • Prive
  • Benefit Cosmetics
  • LA Looks
  • DDC Lab
  • Hard Candy
  • Urban Decay
  • Sue Devitt Studio
  • Escada
  • Merc London
  • Infusium
  • Woolite
  • Cetaphil
  • Curvation / Queen Latifah
  • David's Bridal
  • Doncaster
  • Nigel Barker
  • Jenny Craig / Kirstie Alley
  • Jazz at Lincoln Center
  • Woodstock Film Festival
  • Tribeca Film Festival
  • After Hours
  • MTV
  • mtvU
  • MTV2
  • VH1
  • W Hotels
  • ESPN Zone
  • Tim Robbins
  • Yao Ming
  • Dave Mirra
  • Major League Baseball
  • Arena Football League
  • Bon Jovi
  • NFL
  • New Balance
  • Sports Authority
  • Forest City
  • Ratner

Produced events & fashion shows for:

  • The Borgata
  • Page Six
  • Chanel
  • Burberry
  • Lola Cosmetics w/Marie Claire
  • Moby
  • Buddhist Punk
  • Hard Candy w/Motorola
  • Elisa Jimenez
  • Nicole Miller
  • Cyhthia Rowley
  • SPIN Magazine
  • Mick Rock
  • Ful w/Justin Timberlake
  • Project New York
  • Governor's Ball in Rhode Island
  • VH1 Hip Hop Honor Awards
  • mtvU Woodie Awards

Testimonials

AAM forges deep and long lasting relationships with our Brands and partners. Our success begins with the philosophy that a positive working environment and mutual respect fosters creativity and drive.

  • AAM, with Cathy O'Brien at the helm, pays astute attention to details while always keeping the big picture in sight. AAM handles brand management, public relations, and marketing for me at the highest level. They nurture relationships, follow-through in a timely manner, and are creative and cutting-edge. I am so fortunate to have Cathy and her team on my side.

    — Amy Wechsler, MD, Board certified Dermatologist and Psychiatrist

  • AAM has been instrumental in the development and expansion of the Jemma Kidd Brand and continues to deliver solid strategic planning, savvy marketing execution and exceptional media placement for all elements of the Jemma Kidd business. We wouldn't be where we are as a company at this point without the partnership of AAM.

    — Grace Fodor, President, Jemma Kidd Makeup School

  • Teaming up with AAM for marketing and public relations was one of the smartest business decisions we have ever made. Their hard work and proactive attitude make us feel like we have a true partner, and the results they have delivered have consistently surpassed our expectations.

    — Nina Restieri, Founder and President, momAgenda

  • Market-knowing, brand-building, press-nailing, buzz-creating, support-giving, insight-sharing, network-making, passion-giving, reality-knowing, fun-loving, ever-available AAM. If you want a top flight full service marketing team that will treat your brand like their very own, always giving you 100% commitment with the benefit of 'out in the market right now' experience – choose AAM.

    — Sian Sutherland, Founder, Mama Mio

  • The most wonderful thing about AAM is that no matter what the project is – whether it's marketing plans, strategic alliances or online strategy and support, they have come prepared with on-target ideas and highly strategic recommendations. They approach each project with the same high level of professionalism and enthusiasm. They are an organization that can be counted on to deliver.

    — Ellen Abramowitz, Head of Global Alliances Avon

  • I have worked with Cathy O'Brien for many years on multiple Brands - and she has proven time and again her exceptional ability to build brands. AAM has developed and executed superior strategies, marketing programs and communications for a number of my Brands. Cathy worked seamlessly with my in-house group. Her team is seasoned, creative, dedicated and delivers results. I am confident in saying that they are a tremendous asset to any Brand.

    — Pamela Baxter, President, LVMH Beauty North America

  • We chose AAM because we were impressed by their passion and expertise, as well as their commitment to using their knowledge to help businesses they believe in. We have come to think of AAM as our indispensable partner as we build toward long-term success. They have the respect of industry insiders due to their high level of professionalism, and their follow-through for us has been amazing.

    — Beth Nonte Russell, Founder, GoodTrueBeautiful, Inc.

  • The team at AAM is creative, well-connected and fun. AAM's brand building formula is made up of straight talk and hard work that gets results. They also keep me in the loop with regular meetings and reports so that I know what is happening. They are a critical part of my team and give me more marketing horsepower than I ever thought possible. I love Cathy and her team of capable, bright and creative women! AAM has found the right balance of size and ability to get the results that I need.

    — Kim Carlson, President and Founder Earthsmart Consumer

Press

Here are a few highlights we have achieved for our brands.